JOB TITLE: DIRECT MARKETING COORDINATOR (MATERNITY COVER)
The Irish Red Cross is looking for an interim Direct Marketing
professional to assist with the ongoing growth and implementation of
its expanding Individual Giving Programme. This six-month
maternity-cover contract will provide the opportunity for the
successful candidate to directly contribute to the IRC?s direct mail
programme as well as electronic appeals and communications and
participate in the strategic growth of this critical fundraising
programme.
RESPONSIBLE TO: Individual Giving Manager
WORKS WITH:
* IG Manager, Direct Marketing Coordinator ? Development, IG
Executive - Donor Care, Database Coordinator and fundraising
department in general.
* External providers, e.g. creative agencies, printers, call
centres, etc.
SUMMARY OF ROLE:
This is a fixed-term (six-month) contract to provide interim maternity
cover for the Irish Red Cross Direct Marketing Coordinator.
Key responsibilities include:
* To support the Individual Giving (IG) team of the Irish Red Cross
(IRC) through the acquisition and welcoming of donors, primarily
through direct marketing (DM) ? both through planned and emergency
appeals as they arise.
* To manage IRC's Tax campaigns including direct mail, telemarketing
and admin.
* To assist where necessary to process donations and enquiries from
donors and the public.
* To contribute to the work of IRC as a member of the IG team.
MAIN TASKS & RESPONSIBILITIES:
* Work with the IG Manager and IG team to achieve the mission of the
Irish Red Cross.
* Support the IG Manager and the fundraising department by planning
and implementing direct marketing (DM) campaigns that meet the targets
for donor acquisition and tax support.
* Support the IG Manager and team in achieving the targets set for
new income streams and other fundraising initiatives as agreed.
* Coordinate a programme of direct mail, DRTV, telemarketing and
digital marketing to support acquisition of regular giving and
once-off gifts.
* Coordinate a programme of direct mail, telemarketing, digital
marketing, email, SMS, etc to maximise completion of tax forms by
donors.
* Process completed tax forms and assist in preparing claims to
Revenue.
* Assist in maintaining database and analysing fundraising
information as required.
* Prepare budgets and reports for the IG Manager and members of the
fundraising department as agreed.
* Research and share awareness of developments in the external
environment, as well as any relevant and appropriate research, with
the IG Manager and fundraising department as agreed.
* Keep up to date with the legal requirements and codes of practice
for fundraising generally.
* Provide cover occasionally for other members of the fundraising
team ? as required.
* Participate in performance appraisal with IG Manager or other
person as agreed.
* Other tasks as appropriate.
ESSENTIAL EXPERIENCE & SKILLS:
* Minimum of two years? experience in a similar role in a
fundraising or marketing environment
* Experience of direct marketing through both offline (e.g. direct
mail, DRTV, press & telemarketing) and online (e.g. web, email, social
media) channels
* Competence in MS Office applications
* Experience of using a database/CRM in a fundraising or marketing
environment
* Intermediate or advanced skills in MS Excel
* Understanding of donor care and direct marketing principles and
techniques
* Knowledge of fundraising and the charity sector
DESIRABLE EXPERIENCE & SKILLS:
* A relevant third level qualification would be an advantage
* Experience of other areas of fundraising, including online tools
? e.g. Facebook ads, MailChimp, UTM tracking - would be an
advantage.
PERSONAL ATTRIBUTES:
* All levels of education and experience will be considered. However,
good communication and interpersonal skills are essential.
* Committed interest in the work & principles of the
We need : English (Good)
Type: Permanent
Payment:
Category: Others
